Last updated January 2026

This is the Privacy Policy (“Policy”) for Major League Soccer, L.L.C.,  and its affiliates, including but not limited to: MLS NEXT, MLS NEXT Pro, MLS Go, MLS Member Clubs, and Soccer United Marketing, LLC (collectively “MLS”). This Policy explains how MLS collects, uses, discloses, protects, and stores (“Processes”) your personal data (defined below) when you visit MLS Websites and Platforms, use an MLS App, purchase tickets or attend an MLS match or event, make an MLS Store purchase, or participate as a Player.  This Policy also provides personal data about the rights and choices you have regarding MLS’ collection and Processing of your personal data. This Policy should be read in conjunction with the MLS Terms of Service.

If you have a disability and need to access this policy in an alternative format, please contact us at privacy@mlssoccer.com.

Table of Contents

1.    What personal data do we collect?
2.    How we collect your personal data 
3.    How we use your data
4.    How, when, and with whom we may share or sell your personal data
5.    International Data Transfers
6.    Your rights regarding your personal data
7.    Individuals located in the United States
8.    Individuals located outside of the United States
       A.    EU, EEA, and UK Individuals
       B.    Canadian Individuals
       C.    Other Country Individuals   
9.    How we protect your data
10.    How long we keep your data
11.    Minor’s & Children’s data
12.    Cookie and website tracking data
13.     Automated Decision Making and Profiling
14.    Changes to this Policy
15.    Contact Us

1.              What personal data do we collect?

The types of personal data we collect depends on the services you use and how you interact with our Services (see **“2. How we collect your personal data”**).

We may also collect the following sensitive personal data:

• Children’s data under the age of 13
• Minor’s data under the age of 18 but over the age of 12
• Biometric data, such as facial recognition, heart rate, heart rate variability, or skin temperature
• Precise Geolocation – using data from a device to locate an individual within a radius of 1,750 feet.
• National Origin
• Citizenship or immigration status
• Racial or ethnic origin
• Health Data
• Demographic personal data such as gender identity, race, ethnicity, and religion.

Please be aware the type of personal data we collect can differ based on how you engage with our platform and the services you access or participate in. Please see [insert types of interactions] for specifics.

3.              How we use your personal data

How we use your personal data depends on how you interact with us. Please refer to the appropriate interaction type to see how we may use your personal data.

Additionally, no matter how you interact with us, we may use your personal data for the following purposes:

• To detect and prevent fraud and illegal activities;
• To perform analytics to better understand our fan base or present you with a better product;
• To comply with our legal obligations and for enforcement, including to enforce our MLS Terms of Service or investigate and prevent activities that may violate our policies or be illegal, and to respond to legal proceedings and obligations.

4.              How, when, and with whom we may share or sell your personal data

How, when, and whom we share your personal data depends on how you interact with us. Please refer to the appropriate interaction type to see how we may share your personal data.

In the last twelve months, MLS has shared and sold some personal data. In some instances, you may be able to opt-out of the selling or sharing of your personal data. If you would like to exercise your right to opt-out of the sale or sharing of your data, please do so here.

We do not sell, and to our actual knowledge, we have never sold Children’s (under the age of 13) or Minor’s (between the ages of 14 – 17) personal data.

5.    International Data Transfers

When we transfer your personal data to third parties as described in this Privacy Policy, some of these parties may be located in countries other than your own, such as the United States, whose privacy and data protection laws may not be equivalent to those in your country of residence. When we transfer your personal data to other countries, we apply appropriate safeguards to protect your information in accordance with applicable laws. For example, we may implement measures such as standard data protection contractual clauses to ensure that any transferred personal data remains protected and secure.

6.    Your rights regarding your personal data

Individuals whose personal data we collect have certain rights regarding their personal data depending on the jurisdiction in which they reside. If you have not consented to us using your personal data as described in this Privacy Policy, we will only use it to complete the transaction or provide the service or product you have requested. These rights may include, but are not limited to, the following:

• The right to access the personal data we have collected 
  You may request that we provide a list of categories of or a list of the personal data we have collected about you.

• The right to correct any inaccurate or incomplete personal data
  You may request that we correct inaccurate or outdated information.

• The right to withdraw your consent to our collection or processing of your personal data.
  You may withdraw your consent from our collection or processing of your personal data at any time for certain purposes.

• The right to have your personal data deleted 
  You may request that we delete your information in certain circumstances.

• The right to restrict or object to the processing of your personal data
  You may object to the processing of your information under certain circumstances or that we temporarily restrict and suspend the processing of your information under certain circumstances.

• The right to obtain a copy of your personal data in a portable form. 
  Subject to certain exceptions, you may request a copy of certain information we collected about you in a portable and commonly used technological format that allows you to transmit the information to another controller entity.

• The right to limit our Use and Disclosure of your Sensitive personal data (“opt-out”) for a particular purpose
  You may request that we limit the use and disclosure of your sensitive personal data in our records to that which is necessary for us to perform the services or provide the goods that you request.

• The right to opt out of the sale or sharing of your personal data.
  You may request that we not share (as defined under the CCPA) or sell your personal data in our records.

• The right to lodge a complaint with Your Local Supervisory Authority.
  You may lodge a complaint with local regulators. For example, if you reside in the European Economic Area (“EEA”), Switzerland or UK, you have a right to lodge a complaint with your local EEA Data Protection Supervisory Authority, the Swiss Federal Data Protection and Information Commissioner, or the UK Information Commissioner’s Office, respectively. If you reside in Australia, you have a right to lodge a complaint with the Office of the Australian Information Commissioner (for further details please see information under the heading “Information for Australia Residents” in Section 12 below). If you reside in the U.S. or Canada, you may have a right to file a complaint to your state, federal or provincial regulator.

If you want to exercise one of your rights, please do so here (https://preferences.mlssoccer.com).

If we deny a request, in part or full, you may have a right to appeal that decision. 
We will not discriminate against you for exercising these rights, although some of the functionality and features available to you may change or no longer be available to you.

For more information on the rights you may have, including what rights are available to you, please see the applicable section below US specific personal data; EU, EEA, and UK specific personal data; Canada specific personal data; or Other country specific personal data.

9.         How we protect your personal data

The security and confidentiality of your personal data is very important to us. We have implemented reasonable technical and organizational safeguards designed to protect the personal data in our possession. However, no system or method of transmission can be 100% secure. As a result, while we strive to protect your information and privacy, we cannot guarantee or warrant the security of information you disclose or transmit to the Services and cannot be responsible for the accidental, unlawful, the unauthorized access to, inadvertent disclosure of, or use of your personal data. To the extent we provide your personal data to any third parties, we require that they use reasonable security measures to protect your information. 
In the event that there is an accidental, unlawful, or unauthorized access to, use of, or inadvertent disclosure of information, we may notify you electronically, in writing, or by telephone, if permitted to do so by law.

 10.     How long we keep your personal data

We will only retain personal data for as long as necessary to fulfill the purposes for which we have collected such information, including for the purposes of satisfying any legal, accounting or reporting requirements. To determine the appropriate retention periods for all personal data, we consider the amount, nature and sensitivity of the personal data, legal requirements, the potential risk of harm from unauthorized use or disclosure, the purposes for which we process the personal data and whether we can achieve those purposes through other means.  If we collect “biometric identifiers” or “biometric information,” as those terms are defined by the Illinois Biometric Information Privacy Act (740 ILCS 14), we will delete those biometric identifiers and information when our initial purpose for collecting or obtaining your identifiers or information has been satisfied or within three (3) years of your last interaction with us, whichever occurs first.

11.    Minor’s & Children’s data

MLS does not knowingly collect personal data from children under 18 without the consent of a parent or guardian. Under-18s should always ask a parent/guardian for permission to use our digital services. We recommend that parents and guardians clear their browser cache of cookies from time to time to minimize the personal data collected. If we learn that we’ve collected personal data from a child without proper consent, please contact us here and we’ll delete it as soon as possible.
Parents - If you become aware that your child has provided us with personal data without your consent, please reach out to us at privacy@mlssoccer.com so we can take care of it.

12.    Cookie and website data

Not just a delicious end-of-game snack, cookies are also small pieces of information stored on your browser when you use our website. We use cookies and website tracking to improve your experience and provide you with relevant content. You can manage your cookie preferences at any time, and the option to do so is available in the footer of our website. For more details, you’ll find our Cookie Policy here.

13.        Automated Decision Making and Profiling

We do not foresee making any substantive decisions about individuals using automated means or profiling in furtherance of decisions that produce legal or similarly significant effects concerning the subject individuals; however, we will notify you in writing if this position changes.

14.        Changes to this Privacy Policy

This Privacy Policy replaces any earlier version. You should review this Privacy Policy periodically as we may modify it from time to time. If we change our Privacy Policy in the future, we will post the changed Privacy Policy on the homepage of the Websites and other locations where the policy was previously posted. You will be able to determine what version of the Privacy Policy applies by the “Effective Date” placed under the title. Where consistent with applicable law, your continued use of the Services after we have changed the Privacy Policy signifies your acceptance of the revised terms. Under certain circumstances (e.g., with respect to certain material changes to this Privacy Policy, including the way we use or share personal data previously collected from you through the Services), we may also elect to notify you through additional means, such as posting a notice on the front page of the Websites or by means of an e-mail. 

      
15.            Contact Us

Please feel free to contact us if you have questions or concerns about this Privacy Policy or if you would like to exercise your applicable data protection rights via the web at Major League Soccer Privacy Policy Request, by calling toll-free at 855-657-2245, or by mailing us at:

Major League Soccer
420 Fifth Avenue, 7th Floor
New York, NY 10018
Attention: Privacy Administrator/Legal Department
Email: privacy@mlssoccer.com